In 2019 the government of Jharkhand issued a notification that treated Parasnath Hill as a tourism and eco-tourism destination. What followed is the clearest recent statement by a religious community anywhere about the commercial treatment of a sacred place, and then a second statement, by a different community, that almost nobody outside India reported.
Why the hill
Twenty of the twenty-four tirthankaras are held to have attained moksha on this ridge. By that count it is the holiest place in Jainism, above any temple. Pilgrims climb barefoot before dawn and walk about 27 km over the top, visiting the tonks that mark each liberation, and come down the same day; the strict take neither food nor water for the whole of it.
The protest
Jain organisations across India objected, and did not do so quietly. There were marches in several cities, sustained public campaigning, and hunger strikes, in the course of which at least one monk died. The argument made was narrow and specific, and worth stating exactly: a place where liberation from rebirth occurred cannot simultaneously be a leisure destination, because the two uses of the ground are not compatible. Not that tourists should behave better. That the designation itself was the harm.
The central government intervened and the notification was suspended in January 2023.
What was left out
The hill is also Marang Buru, the great mountain, to the Santhal, one of the largest Adivasi communities in India, whose relationship to it long predates the Jain shrines and who worship there.
When the settlement was reached between the Jain organisations and the state, Santhal groups protested in turn, on the grounds that their claim had not been part of the negotiation at all. That protest received a fraction of the coverage. The dispute is not resolved, and the shape of it, a well-organised religious minority with national reach securing a settlement, and an Adivasi community with an older claim finding it had not been in the room, is a familiar one in Indian sacred-site politics.
The palanquins
One further internal argument, since it bears on the walk itself. Pilgrims who cannot climb are carried up in doli palanquins by hired porters, drawn from the local, largely Adivasi, population. The conditions, the loads and the pay are criticised within the Jain community as well as outside it, and the practice sits awkwardly against a tradition whose first principle is non-harm.
The commercial placement flag on this route is set to no, and the reason is not an inference. The community organised nationally to stop this hill being treated as a destination and the government backed down. It has already answered the question.